Building a great brand from scratch is the dream of every startup entrepreneur. If you are starting up, I’m pretty sure you want to…
More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model…
In recent months, many content publishers have been enjoying higher levels of mobile traffic from a new source: Google’s Discover feed. Google Discover is…
Location, location, location. Advertisers know it’s important, which is why they often target users by their location. Location represents more than a place; from…
As we begin a new decade, Facebook CEO Mark Zuckerberg has published his predictions and priorities for the 2020s. Zuckerberg effectively controls platforms used by billions…
Following a $170m Federal Trade Commission (FTC) settlement related to charges that it violated the Children’s Online Privacy Protection Act (COPPA), YouTube has announced changes to…